GoConvert
A commercial proposal

Start filling your design diary. 

Exclusive, qualified fitted-furniture enquiries delivered weekly to one partner per area. No shared leads. No pay-per-click roulette. Just homeowners who've already decided to invest.

Exclusive territoryQualified enquiriesPay per leadNo lock-in
A custom-fitted wardrobe by GoConvert partners
01 / The commercial opportunity

The demand exists. The question is who captures it. 

Homeowners searching for fitted furniture in your area are already online: browsing, comparing, shortlisting. Most find companies that outspend or outrank you. GoConvert changes the equation.

£0£0/week

Typical quoted revenue per partner, per week

Run my own numbers →
01

We generate the enquiry

Targeted campaigns in your area bring homeowners to a GoConvert-branded landing page designed for one thing: a qualified enquiry.

02

We qualify it before you see it

Every lead is checked against your criteria (budget, timeline, property type, scope) before it reaches your inbox.

03

You run the design visit

The homeowner expects your call. You book the visit, present your designs, and close at your price.

Your pipeline, built for you

From first click to qualified enquiry: typically 48 hours. From enquiry to design visit: that's down to you, and the best partners book within 24 hours.

02 / What you get

Everything between "interested" and "your diary". 

We handle demand generation, qualification, and delivery. You handle what you're best at: the design, the craft, the close.

Bottom line: you get enquiries from homeowners who are ready to talk to a fitted furniture company, not tyre-kickers who filled in a form for a free brochure.

Exclusive territory

One company per area. The leads we generate in your patch go to you, and only you. No shared leads, no bidding wars.

Qualified enquiries

Every lead meets your criteria before it reaches your inbox: budget range, timeline, property suitability, and genuine intent.

Weekly delivery

A predictable flow of enquiries delivered each week. No feast-and-famine. Just consistent pipeline you can plan around.

Full transparency

Live dashboard showing every enquiry, its status, and how your numbers compare. No black boxes.

03 / The difference

Not shared. Not recycled. Not Checkatrade.

The old model

  • Leads shared with 3–5 competitors
  • Homeowner overwhelmed with calls
  • Race to the bottom on price
  • No qualification, just a form fill
  • You pay whether they answer or not

The GoConvert model

  • One enquiry, one company
  • Homeowner expects your call
  • You set your own price
  • Pre-qualified against your criteria
  • You pay per qualified, delivered lead
04 / What "qualified" means

Not just a name and number. 

Every enquiry delivered to you has been checked against a clear set of criteria before it leaves our system. If it doesn't meet the standard, you don't see it, and you don't pay for it.

How billing works

You pay per qualified lead delivered. No retainers, no monthly minimums, no lock-in. If we don't deliver, you don't pay. Simple.

Homeowner (not tenant or agent)
Within your agreed service area
Budget aligned with fitted furniture pricing
Timeline: within 3 months
Scope: full room or multi-room project
Contactable: valid phone + email confirmed
Intent: actively comparing, not "just browsing"
05 / The real goal

The goal isn't more leads.

The goal is more design visits.

01

Leads are easy to generate. Design visits are what actually produce revenue.

02

Every enquiry is pre-framed: the homeowner knows a company will call them to arrange a visit.

03

Response time is everything. Partners who call within 2 hours book 3× more visits.

04

We measure visit rate, not just lead volume, because that's what your P&L actually cares about.

05

Our best partners convert 25–35% of qualified enquiries into design visits.

06

The arithmetic works even at conservative assumptions. Run it yourself below.

06 / Right fit

This works for some companies. Not all. 

We're selective about who we work with, because the model depends on partners who deliver a great experience. If you're not the right fit, we'd rather say so upfront.

A strong fit if…

  • You do fitted bedrooms, studies, living spaces, or whole-home projects
  • Average job value is £4,000+
  • You have capacity for 8–15 design visits per month
  • You respond to enquiries within 24 hours (ideally same day)
  • You want a predictable pipeline, not one-off campaigns
  • You're prepared to invest in growth at a known cost per lead

Probably not for you if…

  • You only do kitchens or bathrooms (different vertical)
  • Average job value is under £2,000
  • You can't handle more than 5 visits per month right now
  • You expect every lead to convert without effort
  • You want the cheapest leads, not the best leads
  • You're not willing to call the same day an enquiry arrives
07 / Run the numbers yourself

Build your commercial case.

What the numbers actually say.

Adjust the figures to match your business. Every number updates live. No submit button, no waiting. The goal is to give you the same arithmetic we'd run on a discovery call, in your hands, right now.

Your assumptions

Weekly enquiries10 / week
530
Cost per enquiry£120
£80£200
Sales per 10 enquiries2.5 in 10 · 25%

How many of every 10 do you typically close?

1 in 109 in 10
Average job value£5,000
£2k£10k

Total quoted revenue

£0

over 12 weeks · roughly £12,500/week

Jobs won

0

Return on spend

0.0×

Total enquiry spend

£0

Cost per job won

£0

Lock in these numbers · book my call

Spend → Revenue flow

Spend · £14,400Revenue · £150,000
Total spend of £14,400 produces revenue of £150,000, a return of 10.4 times.

All figures are projections, not guarantees. Real outcomes depend on your team's response time, conversion process, average job value mix, and territory dynamics. The model assumes consistent enquiry quality at the agreed criteria, and a typical fitted-furniture in-home design conversion funnel. We'd walk through your specific assumptions on the call.

08 / Start with a test

Three questions. That's all it takes to start. 

We don't ask you to commit blind. The process is designed as a controlled test: low risk, clear metrics, your call whether to continue.

01

Where do you operate?

We check whether your area is available and model the likely demand. If it's too thin, we'll say so.

02

What does a typical job look like?

Average value, scope, timeline. This calibrates the commercial model so projections are realistic, not optimistic.

03

How fast can you respond?

Speed-to-call is the single biggest predictor of visit rate. We need to know your team can act on what we deliver.

After the test

If the numbers work, we scale. If they don't, you walk away. No exit fees, no notice period. The test is 4–12 weeks depending on area volume.

09 / Commercial model

Transparent, per-lead, no lock-in. 

ModelPay per qualified lead
Pricing£80–£200 per enquiry
Lock-inNone
Minimum term4 weeks (test period)
BillingWeekly, in arrears
Volume8–12 enquiries/week (typical start)
TerritoryExclusive: one partner per area

Typical starting point

Enquiries / week

00

Cost per enquiry

£120

Billing

Weekly

09 / Territory

One partner per area. 

Once you sign, your territory is closed.

When we agree to work together, your service area becomes exclusive, and we commit to it in writing. No competitor in your patch can be added to the GoConvert network later, regardless of what they offer or when they ask.

WRITTEN GUARANTEE

In writing, not in spirit

Your exclusivity is contractual, signed before a single enquiry is generated.

YOURS ALONE

One company, one area

The same enquiry never goes to two partners. Your area is closed once allocated.

MOVE EARLY

First in, first served

Areas are agreed in the order companies sign. Talking early secures first refusal.

10 / Next step

15 minutes. No sales pitch. Just numbers. 

Book a short call to check your area and model your numbers together. If it's not a fit, we'll tell you in the first five minutes.

ASAlistair Stewart
SSimon

Alistair & Simon

Founders. Not a sales team.

  1. 1Check your territory is available
  2. 2Model your numbers together on screen
  3. 3Review the qualification criteria
  4. 4Agree a test volume and price
  5. 5Sign a one-page exclusivity agreement
  6. 6First enquiries delivered within 2 weeks

Book your call

15 minutes. Just numbers.

We'll review · £150,000 over 12w · 30 jobs · 10.4× return.

No spam. No auto-sequences. We'll be in touch personally.